A corss-disciplinary project inspired by the POP culture in the early 2010s.

In the 2010s, the early beginning of social media and network just like the incubator of the pop culture (Tumblr, mySpace etc.). Due to the democratization of cultural information and fashion, the development of internet made those content more accessible and spreading faster, everyone could be participated in the creation of POP culture.
So I have designed a integrated system named *Cult classics* which could reflect that era from the currents. Cross-disciplinary media methods were used including garments, interactive e-magazine, spotify playlist, fashion showroom and a mixtape based on my previous research & observation to the community and the sub-culture. This project's method could be applied to product developing & merchandising, or a branding & marketing method as well.

Beijing Institute of Fashion Technology, Bachelor degree of Art, Graduation Project of Fashion Design (Womenswear), 2024-2025.